MORE IS NOT BETTER IN THE CRM MARKET – sometimes it is worse.

“Each of the leading vendors in this mature market offers a checklist of features and functions. Remember that more is not better; often, more is just more. In fact, when you don’t need, or can’t use, extra features, more is sometimes worse. CRM buyers must understand the market segmentation in order focus in on the right category of vendor that is the right size for their needs.”


- The Forrester Wave

CUSTOM CRM AND AUTOMATION
WITHOUT THE HASSLE.


Deployed 10x faster and 75% cheaper than custom applications.

Most people hear the words “custom software” and cringe.

We create custom applications without an army of consultants and with JUST the functionality you need.
No more bloated applications that charge for features you don’t use.

More is not better

sometimes it is worse.

“Each of the leading vendors in this mature market (CRM) offers a checklist
of features and functions. Remember that more is not better; often, more is just more.”

- Forrester

“APIs are exploding today, there is an expectation for one everywhere,
but also an expectation from businesses that they should be able to build into them.” 
-Rich Waldron, co-founder and CEO of tray.io

“Our best shot at changing the game is to make a thinner, more scalable data platform,
and to tie in best-of-breed apps optimized to drive more conversions and wins.”
-techcrunch.com

“the best way to connect is to disconnect!” Loosely coupling systems
help in retiring older systems with minimal impact”
- softwareag.com

“Almost 70 percent of marketers are either unhappy or only marginally
happy with their marketing automation software.”
-techcrunch.com


Only 7 percent are seeing good, measurable ROI from those investments.
There’s a lot of fragmentation and dissatisfaction despite the huge potential benefits.”
- Bluewolf, State of Salesforce


Our Manifesto

Keep it simple and feature relevant vs. feature rich.

Avoid applications that come with redundancies.
Choose the best tools for the tasks and integrate them.

The requirements will continue to change.

Choose applications based on flex and ease of integration.
Encourage people to become good at change.

Mobile “constellations” vs. one deep mobile app.

Small, limited purpose apps that interact with larger applications make
it easy for a user to accomplish specific actions on a mobile device.

Providing an exceptional brand experience is demanding.

Customer, partner, and employee interactions must make sense across web sites,
applications, phone calls,  emails and text.

Let the humans choose their own tools.

Idea2 can tie together the cloud solutions that people prefer.
Companies technology assortments should be as unique as they are.


Share our manifesto with your friends


LET’S TALK!